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HR-OS Agent · the founders

About HRAI: the two founders behind an operating system for HR

HRAI was founded by Merav Sella, an HR consultant with 20 years of experience and a former VP of HR at companies of over 6,000 employees, and Shai Truchman, an AI architect, founder of Wizlu and former CEO of JDate at Spark Networks. She brings the field; he turns it into tested code.

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Merav Sella, co-founder of HRAI Shai Truchman, co-founder of HRAI

The founding team

Who built HRAI?

Merav Sella

Co-founder · the people side

Twenty years of HR, from the floor to the boardroom: VP of HR at large companies of more than 6,000 employees, and HR for retail chains and branches across the country. Master’s degree in labor studies from Tel Aviv University (executive program). Today she works with growing companies in tech, data and energy, and with large family businesses and their complexities.

She leads the HRBP teams of Merav HR, an outsourced HR firm: Outsourced HR in Israel.

At HRAI every process goes through her first: if it does not work at a real client with at least 100 employees, it does not go into the system.

meravsella.com · LinkedIn · The HRAI course she teaches (Hebrew)

Shai Truchman

Co-founder · the technology side

Serial entrepreneur and AI architect. CEO of JDate at Spark Networks (NYSE-listed), Chief Digital Officer at Daka 90 and at the Fattal-Leonardo hotel chain, and Solution Architect at Salesforce Marketing Cloud. Founder of Wizlu, AI consulting for organizations, with more ventures behind him: BotCV, UHNWS and EPOA.

At HRAI he wrote what long-established systems do not dare to build: an autonomous agent with levels of trust, a SHA-256 documented record on every document, and Israeli labor law as tested code rather than a footnote.

truchman.com · LinkedIn · Wizlu

The story

What happens when an HR expert and an AI engineer build together?

Most HR software is written by people who have never run a disciplinary hearing or worked out the payslip of a shift worker. We wrote HRAI the other way round.

We started from the questions Merav heard for twenty years: who approved these hours? Where is the signed agreement? Why did this employee clock in forty minutes before the shift? Then Shai turned every answer into code, with a record, with a permission, and with an automated test that stays after the feature is forgotten. That is how an operating system was born: recruiting, onboarding, attendance, shifts, payroll inputs, wellbeing and an autonomous agent, in one piece the business runs on.

20+years of hands-on HR
20+years of technology, product and management
8areas of work on one documented record
Thousandsof automated tests on every change

How we build

How does a question from the field become a feature?

Every process starts with something that went wrong for a real HR team, and ends as code with a record and a test.

1A question fromthe fieldWho approved thesehours?2A process,designed with HRWho does what, andwhen3Code with a recordPermissions and adocumented history4An automated testIt stays after thefeature is forgotten5A real clientAt least 100employees, or it doesnot ship
1A question from the fieldWho approved these hours?2A process, designed with HRWho does what, and when3Code with a recordPermissions and a documentedhistory4An automated testIt stays after the feature isforgotten5A real clientAt least 100 employees, or itdoes not ship

What we stand for

What principles shape the product?

A record for every decision

Signatures verified by a one-time code, a digital fingerprint for every document, and a log of every action.

Built from the field

Processes are proven with real HR teams before they enter the system.

AI under human control

The agent filters, summarizes and recommends; a person decides, and sensitive actions always need a person.

Israeli law as code

Amendment 24, Form 101 and the Hours of Work and Rest Law, implemented and tested rather than footnoted.

Frequently asked

What people ask before they start

Who is behind HRAI?

Two founders. Merav Sella, an HR consultant with 20 years of experience and a former VP of HR at large companies of more than 6,000 employees; and Shai Truchman, an entrepreneur and AI architect, founder of Wizlu and former CEO of JDate at Spark Networks. She brings what happens in the field, and he turns it into code.

Why an “operating system” rather than another HR tool?

Because HRAI does not manage one file in a process; it runs the whole process, from the published job through onboarding and signing, attendance and shifts, to the payroll report. A background agent works alongside the team, WhatsApp is a full working channel, and every action is recorded. That is the infrastructure the business runs on.

Can we talk to the founders directly?

Yes. Every demo is given by the founding team. Leave your details in the form at the bottom of this page and we will get back to you within one business day. You can also reach them through meravsella.com or truchman.com.

Where is HRAI based?

HRAI is operated by Career and Content ltd, an Israeli company (company no. 515523934), based in Tel Aviv. The product is built in Israel, for Israeli employment law, with a Hebrew and English interface.

Get started

Book a demo

Leave your details and we will get back to you within one business day to set a time for a 30-minute demo on your own processes. If it turns out not to be a fit, we will say so.

About the details you share. Data controller: Career and Content ltd (operator of HR AI), company no. 515523934, [email protected]. You are not legally required to provide them; without a name and email we cannot get back to you, and that is the only consequence. The information is used to respond to your inquiry, kept for up to 24 months, and shared only with our email provider and our sales team. You may review, correct or delete it at any time at the same address — Privacy Policy (Hebrew), English summary.